There is more to making sales or generating leads online than properly executed SEO, social media campaigns and pay per click marketing.
Much more.
Let’s start with a very basic premise that I bet most of you have never thought of before — which is this…
What are people thinking about as they search online?
In other words, how do people use the internet in general — and search engines in particular — when they look for stuff online?
And why are they even there in the first place?
Understanding Search Psychology
You don’t need to take courses in communication theory or argumentation to understand that the only way to bridge the gap between you (your website) and your potential customer or client (website visitor) is by entering the conversation in their head.
Let’s simplify things a bit… generally speaking we like and trust people that agree with us.
Pretty basic stuff, right?
Well, online it is no different. And that means when you know:
- WHAT someone wants
- WHY they want it
- How they TALK about it
- What they BELIEVE it will do for them
You’ve pretty much made the sale, even if your site is ugly or your web copy stinks.
So that leaves you with one basic mission: to understand how people search for stuff and why they are there in the first place. The other questions listed above will reveal themselves IF you do some research, ask some questions and basically pay attention.
Got it?
Okay, so how do people search online?
Why People Search Online
If you want to know why people use search engines to find stuff then look no further then your own experience.
What do you search for? And why?
When you get right down to it, those Bing TV commercials get close (but no cigar) when they renamed their search engine a “decision” engine.
People use search engines to find a solution to their problem.
Case closed.
Now, their problem could be characterized in a VARIETY of different ways:
- finding the best red wine
- getting the hot new toy at the best price
- “curing” chronic bad breath
- alternative health treatments for migraines
You name it, chances are people are looking for it.
Now, as they type their “problem” in search engines you have to understand that chances are they visited a couple of sites before finding yours.
So they are impatient.
Especially if their problem is urgent or particularly embarrassing.
Not to be sexist, but as the old saying goes “this is where you separate the men from the boys.” Or to be more inclusive, this is where you separate the amateurs from the pros.
IF you address their problem directly and present yourself as THE solution provider, chances are you will generate more leads or sell more online then your competitors.
And if you don’t… mediocre results just like everybody else.
Perhaps You are Not Ready for Expert Guidance
Whether you have worked with another web marketing firm in the past, OR you have been working at improving your website by yourself, here’s what you can do right now…
Call us to schedule a no-strings-attached phone consultation.
That’s it.
Call 888-542-2936 Today!
After you leave a voice message I will personally follow up with you to schedule a mutually convenient time to discuss your web sales, goals, and long-term plans.
And if it makes sense for the both of us to pursue a working relationship, we’ll decide together.
We can help you with a wide range of services, such as web content writing services and article marketing services (to name a few).
The choice is yours…
