It’s certainly not news to say that times are tough right now for a lot of folks.  And businesses.  As Dan Kennedy would point out, for too long too many businesses got by with no, or sloppy, marketing.

It’s Time to Market Your Business

In my other business, for example, some of my credit card clients have watched as their monthly revenue figures went down.  And sad to say, they weren’t always receptive to my marketing messages, either.  I’d hear “it’s not for me” or “it won’t work for my business” or “my business is different.”

Well, if you own a “store front” business, there’s more to getting customers to show up and walk through your door than hanging up a sign and putting a multi-colored neon “OPEN” light in the window.

So what does this have to do with having a website or being “online?”

Let’s face facts. Simply having a web “site” these days means nothing at all. If you have the ability to track unique visitors to your site, you may already know what I’m talking about.  It’s the equivalent of hanging that sign up and waiting for a stampede of foot traffic to coming marching through your front door.  It just doesn’t work that way.

The main problem most businesses have with their website is thinking of it as a “site.”

As if people (unique visitors) will just “show up.”  What they should be focusing on is the fact that their website should be (and can be) a business “Silo.” Think “making you money,” either directly or indirectly (i.e. lead generation).  As in, your site working for you, not you working for your “site.”

Let me put it another way.

When you decided to spend money to have a website “developed” for you, what was your business goal?  What were you hoping to accomplish?  Did your web developer help you map out a specific objective for your website visitor to accomplish when (if) they show up?  Did they help you articulate a strategy to integrate your website and your business?

If you’re like a lot of business owners I meet with and talk to, I already know what your answers are likely to be.  So let me leave you with this, quoted from a friend of mine (and business coach): “how’s that working out for you?”

Next Steps…

Any questions?  Comments?  Did we hit a nerve?

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