Last Friday I had the opportunity to give a 15 minute presentation concerning Google 2.0 (and Web 2.0) changes to a group of Action Coach clients.  The talk, to say the least, was well received.  We even had a good time, if you can believe it.

One of the topics that came up was the need for websites to create “community.”  Yes, even if you’re a local liquor store, setting up a blog and building community can really benefit you.  And your bottom line.

Though I won’t go into all the details of that talk (you can register for our upcoming Seminar on October 16th to learn more), I thought it would be helpful for folks to have a sort of “blog post” checklist to help them before they add new content to their websites.

The checklist breaks down into 4 main categories: formatting, keywords, length/style and objective.  Is it important to hit all of these points?  Well, yes.  But even if you haven’t done so in the past, remember one important point.  You can always edit!

Formatting

1. Use of headers/subheads
2. Do you have your tags in place?
3. SEO tool properly filled out?
4. Google Analytics code plugged in & installed
5. Comments & Pingbacks turned ON
6. Use of contextual links in post

Keywords

1. Selected keywords from keyword groups
2. Keyword rich blog title
3. Keyword rich header & subheads
4. Keyword rich content (1st 200 characters)
5. Tags that match targeted keywords

Length/Style

1. Post length between 400 and 700 words
2. Can post be made into parts of series?
3. Does post point to more content elsewhere?
4. Have solid links to offsite content

Objective

1. What’s the goal of this particular post?
2. Are you selling, pre-selling, educating or “pointing”?

Even if you haven’t hit on all these points, remember one important point.  Building a solid web-presence takes initiative, effort, and most importantly persistence.

For those of you who missed out on our talk, and who can’t make it to the upcoming seminar, we are planning on scheduling other in-person seminars/networking events, as well as hosting a monthly tele-seminar series.

Next Steps…

Any questions?  Comments?  Did we hit a nerve?

Drop us a line by leaving a comment.  We will reply (here, and by email if you’d like) as soon as we’re able.  And if there’s a topic you want us to discuss, let us know.

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