Website Marketing Strategy… A Recent Case Study

Recently I was talking with a company based here in Connecticut that sells a very interesting product to a specialized niche.

Frankly, before meeting with the owners I had no idea what their product did.

Prior to our meeting I only had a name for what they sold.

And yet, it only took me 15 minutes to find 20 targeted keywords for their website.

In my book that is a very valuable (and well spent) 15 minutes.

What’s more, the hard work of completing a detailed analysis regarding “competitive index” and strategies to implement the keywords hasn’t even begun yet.

Well, to goes without saying that there is more to effective web marketing than selecting a list of keywords and building a proper web marketing campaign.

And between you and me, MOST online businesses haven’t even done a good job of keyword selection…

Perhaps the best way to understand this point is by reviewing together some recent success.

How to Set Up a Website Marketing Strategy

I could have titled this section “how I helped a client generate an extra $16,000 in sales for March 2010.”  And in case you are wondering, that number is based on their claims, not mine.

Now, two questions immediately come to mind (and perhaps for you as well):

1. How did we do this for THEM?
2. What does this mean for YOU?

For starters, we analyzed their existing website.

Here is what I was looking for…

1. Existing “meta data” on a NUMBER of webpages
2. Use of keyword utilization on his webpages

The next step was to evaluate their sales process, especially as it related to their existing business model and offline sales activity.

A key reason why most people’s efforts online are confused (at best) is because they either don’t have an established sales process, or they fail to integrate online efforts INTO their existing marketing and sales funnel.

Finally, once we understood their goals and a few key aspects of their USP, we completed the following:

• detailed keyword analysis
• repurposed content in new ways for traffic and SEO purposes
• revised online sales process
• tweaked copy on a number of key pages
• properly used keywords on ALL of their website’s pages

Now, what is the moral of the story for you?

I think there are TWO main takeaways here.

First, you have to be committed to wanting to grow your business online.  Strange as it may sound, a lot of people are satisfied by the status quo.

These guys are.

Second, you can’t be afraid to make changes to your existing website.

Provided, of course, that the recommendations you are receive are grounded in solid observation of existing results and proven strategies.

How to Take the Next Step…

If you want to know how to get results for yourself, you have 3 choices:

1. Do it yourself
2. Have us do it for you
3. Have us coach you to become successful

Now, we make 100% of our income online. And 100% of our traffic is from SEO.

And social media, DONE RIGHT, is ALL ABOUT SEO… but that’s another totally over-hyped topic that the 99%ers are clueless about.

And each month our business grows because we view our online efforts as building an ASSET.

No shortcuts here.

So what does that mean for you?

Increasingly we are cutting back on coaching because we only choose to work with 1%ers. If you believe that this describes you, then to get started…

Register for a Complimentary Coaching Call Today.

The sign up form is located on the right hand side of the page >>>, both at the top and the bottom of the page.

Simply enter your name and email address and we will contact you to schedule a mutually convenient time to connect on the phone.

After the call we will determine together which of the three options best applies to your situation.

Or you can do nothing.

Either way, it’s up to you.