Or, 3 Lessons on How Your Language Matters
Okay, so maybe that headline was a bit over the top. Not to mention a bit tongue in cheek.
But behind a statement we can all recognize (and probably more than once heard while growing up) is a powerful business idea lurking just beneath the all too familiar surface. And a point absolutely critical to your business success, both on and offline.
This lesson involves YOUR use of language.
More specifically, how you talk TO your prospective clients and/or customers about your goods and services.
1. It had better be about them…
Let’s start at the beginning. What you are saying and why your saying it in the first place had better capture your readers attention. Also it had better be content wise to what they are looking for, or they’re outta here!
2. If at first you don’t succeed, you better change what you are saying…
Or at least who you send it to…
Be careful of sending the same old marketing that didn’t get you anywhere back when you first sent it, isn’t going to change results the next dozen times you send it. In fact, if the marketing piece sends back 0.0%, then you REALLY need to examine what your sending as a message and who you’re sending it to.
3. Recent, Relevant, and Right what they were looking for!
If they are talking about it, searching for signs of it, YOU had better be talking about it yourself. You must keep up with the way your prospects are communicating a need for what you have.
However, if the WAY your talking in your marketing is stuffy business speak, your going to miss out on a large segment of the population because you aren’t speaking their language.
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