Do you want to know how to increase online sales?
I can’t imagine you shaking your head “no” to such an obvious question.
Unless of course you are not interested in generating any online sales or leads from your website.
And that’s exactly the point of this article.
What am I driving at?
Web Copy & Online Sales
There was a movie starring John Travolta that came out a few years ago. He played an attorney who was representing a community where the water supply had been contaminated.
When he took the case to trial he lost.
Now, whether you remember the movie or not (the name escapes me), the main point of why he lost the trial (and why your website FAILS to generate sales or leads) is the SAME.
Never ask a question you don’t already know the answer to.
Every line of copy needs to lead your website visitor to ONE and ONLY one decision — to buy from you… or not.
And using questions in your copy is a powerful tool for positively engaging your reader, provided you frame the question in the right way.
Your web copy MUST serve two functions at the same time:
- Prequalify your potential customer/client
- Answer possible objections your reader may have as they read your copy
And the key for doing this well — which will increase your online leads or sales — is to understand human motivation.
We’re talking about KNOWING:
- WHAT people want to buy
- WHY they want what they want
- And HOW they make a buying decision
If you get this right you will succeed beyond your wildest dreams.
And if you overlook this point, or you fail to implement it properly on your site and in your online marketing, you are doomed to achieve mediocre results (at best)…
So what is the secret?
Perhaps You are Not Ready for Expert Guidance
Whether you have worked with another web marketing firm in the past, OR you have been working at improving your website by yourself, here’s what you can do right now…
Call us to schedule a no-strings-attached phone consultation.
Call 888-542-2936 Today!
After you leave a voice message I will personally follow up with you to schedule a mutually convenient time to discuss your web sales, goals, and long-term plans.
And if it makes sense for the both of us to pursue a working relationship, we’ll decide together.
The choice is yours…