Listen, there’s a lot of buzz (i.e. hype) regarding social media.
And people are in a frenzy trying to “cash in” on the craze. This typically means, by the way, running around like a chicken with your head cut off signing up, plugging in, and confusing effort with effectiveness.
Now, before we launch in to the topic at hand, let me ask you a simple question — have you made any MONEY through your social media efforts?
This point often gets overlooked because people forget that the key to having a successful business is generating revenue. Everything else you are spending time and money on must be evaluated by this very simple metric.
And that takes us to the topic at hand, which involves some “old school” thinking (at least, old school from a web perspective), which is…
Organic Traffic vs. Social Media
When you think of getting on Google’s first page for relevant search results (there’s a loaded sentence), there are two way to get there.
Both have their pros and cons.
Their strengths and weaknesses.
And both get you something social media can’t. Which is…
When someone sees you on the first page, your listing, and by association your business, get a certain stamp of approval from Google in the minds of the people searching online.
How do I know?
Well, you don’t do online lead gen for more than three years without getting actual feedback from people who, in essence, become the online lead. Their language betrays this Google Cred stamp. They say stuff like “I saw you on Google” or “as I was searching your Google listing” — and the list goes on.
So what I’m saying is avoid Google at your own risk.
Pay Per Click vs. Organic Traffic
Getting back to the main topic, there are two ways to get there:
- The Fast Way — buying ads and pay for a first page listing
- The Long Way — create good content and climb the “Google ladder”
Can both generate traffic to your site?
The first method is based on your budget.
Build a site today, get traffic to your site today.
And this method words very well when it comes to market testing your copy, i.e. testing the ability of your page to communicate your message to a target audience AND to test how well your site is at generating leads or sales.
In fact, it makes a lot of sense to send paid traffic to your site early on to test the copy of your site.
You can test your online sales process this way, which will give you a leg up on site optimization.
However, if you ignore the Long Way, i.e. climbing the Google ladder through the creation of original content that properly utilizes keywords, then you have ignored the fact that your site is an asset. And that means that every original article you write and post online can do one thing for you that pay per click traffic never can — generate evergreen traffic.
Here’s what I mean.
Pay Per Click can get you on page 1 once your credit card is processed, presuming of course that you have a decent enough ad for people to click on.
By creating original content, however, you publish a piece of marketing on the web that lives on and generates traffic long after you published it. And those articles act like a virtual sales person, sending visitors to your site (or converting visitors ON your site) months and years down the road.
That’s why I called it the “Long” way rather than the “Slow” way.
Yes, it takes time for an article to get on page 1 of Google depending on your niche or keyword. But once it’s there you’ll know it, because a properly executed article will pre-qualify customers or client for you, and will generate traffic and revenue for you day in and day out.
Ready for Some Expert Guidance?
Whether you have worked with another web marketing firm in the past, OR you have been working at improving your website by yourself, here’s what you can do right now…
Call us to schedule a no-strings-attached phone consultation.
Call 888-542-2936 Today!
After you leave a voice message I will personally follow up with you to schedule a mutually convenient time to discuss your web sales, goals, and long-term plans.
And if it makes sense for the both of us to pursue a working relationship, we’ll decide together.
The choice is yours…