In this video I discuss how formatting your content for the web matters.
In other words, in order to convert a total stranger into a customer, client or patient starts with someone who finds you online and (hopefully) engages with your content. With this in mind, here are the key elements every blog post should have:
- engaging headline
- an image related to content
- use of subheads
- varied sentence length
- short paragraphs
- selectively bold copy or text
- compelling call to action
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