If you’ve been following our weekly series lately, this week’s topic should come as no surprise: reaching your target audience. Target marketing has been a buzz word for more than a few years. Yet, time and again there are folks who nod their head in agreement when we discuss reaching the right audience, then fail […]
Web Marketing Minute
Web Marketing Minute: Your Marketing Message
Welcome to the next edition of “The Web Marketing Minute.” Today’s topic is… Your Marketing Message: Crafting Value Propositions What do we mean by “Value Propositions?” Well, maybe you’re familiar with the term USP – Unique Selling Proposition. Usually people refer to USPs as a way to quickly communicate the key point or points that […]