How can Martin Buber’s treatment of the “I–Thou” relationship help you write better copy for the web? “Martin who?” you might be asking. Ok, so Martin Buber is not a house-hold name. And web marketing didn’t even exist when he wrote his ground-breaking book “I and Thou” back in 1958. Yet, his treatment of human […]
Website Conversion
Internet Marketing Systems… Exposed
It’s fair to say that the majority of websites simply don’t “work” for people. Meaning that they don’t do the job for which they were created. Unless your expectations were so low before you started that you designed them for failure in the first place. Can you say “brochure website?” And if it is true […]
How to Improve Your Bounce Rate
The Most Valuable Real-Estate On Your Website Is… Whatever is Visible Above the FOLD! So what does “above the fold” mean? And how will knowing this term improve your website’s “bounce rate?” The term comes from direct response marketing when folks would send out sales letters. As you might imagine, the “fold” referred to that […]
Your Web Marketing Minute: How to Sell Online
When you get right down to it, the internet is THE market place these days. The reason many of us turned online was to either… market our existing offline business online to get more customers start an online part of our business, selling product directly to customers start an online “side” business to supplement income […]
Web Marketing Minute: Google Cred.
This may come as no surprise to many of you, but landing on the first page of Google can have a dramatic impact on your business. And your bottom line. You may not know, however, why it has some a dramatic effect… What is Google Credibility? There is one caveat, however. Getting on the first […]
Your Web Marketing Minute – The Sales Process
When you come right down to it, success or failure in business revolve around one key factor. What is it, you ask? Having (or not having) a documented sales process in place for your business is the key to your business success. In my opinion, it is the single most important factor for your business. […]