Do you need to set up a new website, or update an existing one for your business? When it comes to “getting your name out there” online how can you know that the site you’re about to complete will ultimately work for you? Whether you’re getting started for the first time or you’re ready to […]
Website Optimization
Common Website Mistakes that Sabotage Your Online Success
When it comes to generating leads or sales from your website, a lot of “small” elements all need to work together in order for you to have success. I could make a detailed list for you (as I do for clients), but I don’t want to overwhelm you with too much information. When some people […]
What is Web Analytics?
It never fails to amaze me when a potential client asks me to review their site, and I discover that they do not have any web analytics installed. Why is this the FIRST thing you need after getting your site set up? Let me put it to you this way… Would you drive your car […]
Two Key Web Page Marketing Functions
There are two terms which people often confuse when it comes to web page marketing. What’s more, the confusion surrounding these terms leads to some dangerous myths when it comes to your website and online success. We will explore the critical difference between SEO and website optimization, and how understanding these terms properly (i.e. correctly) […]
How to Sell Your Products Online More Effectively
Do you know what the number one issue is for successfully selling your products online? In my experience working with clients to optimize their websites to increase sales, I can tell you for a fact that most people (like 99% of them) think the solution to ALL of their problems is more traffic. Does this […]
16 Reasons Why “Do It Yourself” SEO is a Waste of YOUR Time
Harsh words? Perhaps. But if you have a business and choose to use the web effectively to market your website, a little “tough love” will save you wasted time and dollars down the road. And the reason is simple… Effective SEO (or search engine optimization) requires knowledge, strategy, and attention to detail. Quite frankly, most […]