In a previous post we discussed how search engines really MADE the internet. Prior to that, you needed a techie friend to act as your guide. Otherwise, you were literally lost in a meaningless sea.
So what does all this mean for blogs… and your business? Glad you asked…
Blog 101
Understand this. Blogs are not different from having a website. At least, not in any meaningful way. They can look as sharp and spiffy as you like. So outwardly at least, there is no major difference from a visual point of view (and if you checked out our previous post about Image and Content, you know where we stand on that issue).
No, what makes a blog a blog is the background functionality. The ease of adding new info/content on your site. Cool features like social bookmarking, social tagging, automatic archiving of “older” information.
And best of all (from your business standpoint), the ease with which a visitor to your site can leave you a message (comment).
That may not seem like much to you. But it is key…
Why Search Engines Like Blogs
Can you guess why search engines (think the industry GIANT Google here) just love blogs? I mean, they just eat them up. Big time.
Well, it’s because they want to serve up RELEVANT information to those searching with their engines. And relevant to them in today’s web world means…
- constantly updated (i.e. your site has new info)
- talking about what’s now (related to other articles/content online)
- and actively engaged (i.e. you’re actually having a dialogue with your visitors)
Gone are the days of “old and dusty” site serving up yesterday’s news. That’s so 1999. Can you say “Sarah Palin,” soon to be “Sarah who?”
Why You Should Use Blogs
So, blogs make it easy for you to get your message out into the world, without having to pay some “uber-geek” big bucks to update your super-customized site. When you want to add new info, just do it.
I mean, why should your marketing message be held hostage by someone else’s timetable or agenda. You got some internet real estate to carve up. You have to get your message “out there.” And I mean NOW.
Blogging makes it super easy for just about anyone to add, update, and SHARE content with the wider world. Not to mention allowing you to receive feedback easily. And better yet, respond to it.
Are you beginning to see why you probably need to start doing this? Like today?
Let me put it to you this way. Sooner or later someone else in your industry/niche, possibly your competitor, is going to get off their duff and start actually putting these ideas into practice. And if that happens, you’re stuck playing catch-up.
Now you tell me, would that be good for your business?
So what’s Next?
Any questions? Comments? Did we hit a nerve?
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