Think pay per click marketing is pretty basic stuff?
At least once a day I find basic points so badly handled that it is OBVIOUS that the company running their pay per click marketing campaign is bleeding cash. Let me share a story with you that happened just a couple of days ago to explain.
My wife were looking online for bi-fold shutters for our bathroom just a couple of days ago. Not finding what we wanted locally, we turned online. To Google.
Typing in “bifold shutters” generated this result…
Okay, if you understand pay per click marketing, you’ll know that the search results on the right hand side are the paid ads, versus the “organic” or free rankings on the left hand side.
Looking at the results page, you’ll note that it breaks down nicely into SEO on the left, and Pay Per Click on the right. Alright, ‘nough said.
Now, we decided to click on the Sears link…
Sidenote: You’ll notice it’s purple, as in “visited” because we hit the back button after about 3 seconds on the site. Understand, this wasn’t the first site we visited looking for shutters. And chances are your web visitors are NOT hitting your site first during their search, either.
Now, I’ll ask you. Why do you think we stayed all of 3 seconds on the Sears site? Have any ideas?
It’s because this is what we found there…
Now let me ask you something. Do you see SHUTTERS anywhere here? Bifold interior shutters? No?
Alright, let me share a little something with you right here. A TIP GUARANTEED to save you money on your pay per click marketing campaign. Are you ready?
People searching for stuff are generally:
- desperately looking for a solution to a problem
- pressed for time (i.e. they are NOT spending hours looking for an answer)
- frustrated by the sheer volume of search results and lack of a clear “winner”
- and are 1 Click away from NEVER returning to your site.
What does this mean for you?
Well, a web searcher is probably not going to land on your site first. By the time we landed on Sears, we had been to 12 other websites. Seriously.
And we hadn’t found what we were looking for, either. So by this time we were pretty frustrated. And tired.
So here’s the money saving tip for you. If you’re not going to hire an experienced company like Success Marketing, LLC to handle your pay per click marketing campaign for you…
For example, we slashed one company’s Adwords budget by 75% and generated the same results they experienced previously. Now we’ve revamped the entire campaign, and they are actually making money.
At least get this part right:
- Make sure your LANDING PAGE displays the item mentioned in your AD.
If you are buying clicks for shutters, there better be some damned shutters on the page when someone lands there, or they are going to leave in about a second. Maybe less.
If that happens, you are blowing your money on nothing.
Can pay per click marketing work for your business?
Nine times out of ten we’ll say YES. But not if you run your campaign like the geniuses over at Sears. I’ll tell you one thing. Most companies operating like this have more money than brains.
At least temporarily.
Now, if you found something useful, interesting, or provacative in this article, kindly leave a comment. If you’d like help with your Pay Per Click Campaign, here’s what you can do:
- leave a comment with your website and we’ll track you down
- send an email to us at firstname.lastname@example.org. Be sure to include your URL and we’ll get in touch with you.
Not sure we can help?
Well, here’s what we did for one new client. In 14 days we generated the same amount of traffic for his high end service that he did on his own in 22 months. At a fraction of the cost, no less.
Now, what do you think that’s going to do for his business. So the question I ask you is, why would you want to wait to get started any longer?
Any questions? Comments? Did we hit a nerve?
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