Welcome to the next edition of “The Web Marketing Minute.” Today’s topic is…
Your Marketing Message: Crafting Value Propositions
What do we mean by “Value Propositions?” Well, maybe you’re familiar with the term USP – Unique Selling Proposition. Usually people refer to USPs as a way to quickly communicate the key point or points that make your business different from your competitors.
In other words, if you have 30 or 60 seconds to describe your business, how would you communicate the value you provide to others.
So how is a “Value Proposition” different from a USP? Listen to the audio to find out…
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