It’s probably safe to say that no one had to teach you how to shop online.
And yet, time and again people ask about how to get more leads or sales from their websites because they are not getting any results.
Why is that?
Because understanding how the Internet WORKS is like looking at a pond’s surface.
You see, there is the part you see (SURFACE) and the part you sort of get a glimpse of, depending on a number of other factors (VARIABLES) such as the time of day, weather conditions, and the clarity of the water itself revealing or concealing what lies beneath (DEPTHS).
Now, Search Engines “see” the internet as TWO integrated parts (SURFACE & DEPTH). There is the part you experience every day that is displayed to you — the part you interact with.
And there is the part you never see — unless you have “X-Ray” tools that reveals the structure of a website and it’s connectivity (or lack thereof) of a particular website to other websites that make up the internet as a whole.
So what’s the big deal?
Because What You Think You’re Looking At is Only Part of the Picture
Below the surface of what you see lies a massive Infrastructure that provides the supporting structure as well as connecting whole sections of the Internet to form a single whole.
And this space is the filled with Robots.
Search engines rely on the tools to keep up to date with the changes that occur online EVERY DAY.
Think of it this way. Each day the internet grows because more content is added to the interconnected network of website every single day.
So why does this matter to you?
For the simple reason that Google still only displays the first 10 results for any search. Yet, the amount of content online has grown exponentially since Google first started indexing website.
Translation: it’s harder than ever before to optimize your site for search.
Now, most people ONLY see what they see — and what they want to see.
What’s worse, they fool themselves into thinking that they know how things work, that what you SEE is what is really going on. That they know “how” that system operates.
Nothing could be any farther from the truth.
Now that you get the idea that there is the part you see and the part you ‘don’t see’ — understanding this critical point is the first step toward finally getting the internet to work for you.
What You Can Learn from Search Engine Bots
Take a tip from search engine robots.
What do I mean by that?
Think of it this way. Any web marketing tool should:
- run on auto-pilot, 24/7
- do a consistent job or function for you
- be a business asset
Without robots search engines could never be as effective as they are in indexing new information and making that information available to an end user.
In the same way, you must think of your website and ALL website marketing as building a business asset.
For example, in one industry we wrote and published an article some 2 years ago.
It has been on the first page of Google for more than a year and a half, sending more then 4000 visitors to one website and has generated more than 200 leads as well as revenue from sales.
That one article fulfills each of the three points outlined above.
How It All Fits Together…
The trick is to identify the parts you know, and then plan out the path to get to you the results you want.
If you want to know how to get results for yourself, you have 3 choices:
- Do it yourself
- Have us do it for you
- Have us coach you to become successful
Now, we make 100% of our income online. And 100% of our traffic is from SEO.
And social media, DONE RIGHT, is ALL ABOUT SEO… but that’s another totally over-hyped topic that the 99%ers are clueless about.
And each month our business grows because we view our online efforts as building an ASSET.
No shortcuts here.
So what does that mean for you?
Increasingly we are cutting back on coaching because we only choose to work with 1%ers. If you believe that this describes you, then to get started…
Register for a Complimentary Coaching Call Today –
Call us at 888-542-2936
Or you can use the sign up form is located on the right hand side of the page >>>, both at the top and the bottom of the page.
Simply enter your name and email address and we will contact you to schedule a mutually convenient time to connect on the phone.
After the call we will determine together which of the three options best applies to your situation.
Or you can do nothing.
Either way, it’s up to you.