Do you know what the number one issue is for successfully selling your products online?
In my experience working with clients to optimize their websites to increase sales, I can tell you for a fact that most people (like 99% of them) think the solution to ALL of their problems is more traffic.
Does this sound familiar?
“If I only had more traffic to my site I’d have more sales!”
I can tell you from experience that most people feel this way — and tell me so. And yet, for the VAST majority of people selling online this isn’t true at all.
Not by a long shot. And no, I’m not kidding.
Would you send more cars down a highway that had 3 out of 4 lanes closed because of poor design or construction?
Yeah, I didn’t think so either…
What It Takes to Successfully Sell Your Products Online
The mistaken belief that “more traffic” is somehow going to solve your lack of sales is actually an over-simplification of a deeper issue going on with your site.
And throwing “more” traffic at the site ignores the root cause of the failure to generate enough sales (or leads) from your site, just like politicians throwing “more” money at a problem fails to “solve” the core issue.
Still not sure? Okay, check this out…
Case Study #1: One client generates between $1440 to $1860 in leads each month from a site that receives less than 300 unique visitors.
An astonishing 27.6% of visitors (on average) become leads for his business each month. On Autopilot.
Now, it’s true that AFTER you have tested elements of your online sales process AND put systems in place to automate WHAT WORKS an increase in traffic will lead to more dollars in your pocket.
But let’s not put the cart before the horse, okay?
The KEY to online success is PROCESS.
Then you TEST each step in the process until you reach the point of diminishing returns. Keep repeating this procedure until you have tested and optimized each part of the process.
Case Study #2: We tripled one client’s incoming phone orders during our first month of working with them — from $8913.13 to $21,648.43. What’s more, their incoming phone orders consistently run between $17k and $23k each month.
How does that sound?
Case Study #3: During a market test we set up for a client 18 months ago, 13 new web orders we generated in the first 30 days. Her previous best before hiring us was 3 web orders in an 11 month period.
Let’s do a little math together. With an average sale was $79, those 13 “lost” orders each month for 11 months prior to hiring us resulted in a real loss of income to her business of $11,297. Ouch!
The bottom line is this — we know a thing or two about leveraging internet marketing strategies to bring in leads and sales for your business.
It’s what we do 24/7… for ourselves and our clients.
So please keep this in mind as you review the checklist below regarding elements of your online sales process you should examine.
In no particular order:
- Structure of “Action” page
- Use of headline to “set the stage”
- Images, fonts, and other “bling”
- Any immediate calls to action
- Is the sales “path” easy to navigate
- How many “clicks” to a completed sale (or lead)?
- Is scarcity used, and if so is it believable?
- Copy and use of “power words”
- Are there too many options/choices?
- Is buying decision clear and easy to understand?
- Get inside your customer’s head — do you know what they want/need?
- Explicitly ask for the sale
- Does your site address “focus drift?”
- Are elements in sales process consistent?
Okay, that’s a pretty good list to get you started. And if you are wondering which of these is the “best” one to start with, there really is no absolute “best.”
Just choose one to focus on and begin evaluating your sales process through that lens to see if you can optimize what you are doing.
Or ask us to help you out.
Would You Like Personal Attention?
Whether you have worked with another web marketing firm in the past, OR you have been working at improving your website by yourself, here’s what you can do right now…
Call us to schedule a no-strings-attached phone consultation.
Call 888-542-2936 and
Leave a Voice Message!
After you call I will personally follow up with you to schedule a mutually convenient time to discuss your web sales, goals, and long-term plans.
And if it makes sense for the both of us to pursue a working relationship, we’ll decide together.
The choice is yours…