What does it mean to write effectively for the web?
And what exactly is SEO content writing?
Both are great questions. And both are critical for your online success.
In a previous article (how to maximize web page content) we focused on how your web copy needs to “bridge” the gap between your website and your potential customer or client.
That is one component of an effective website.
However, the best copy in the world is totally and completely useless if no one finds & visits your site. If no one can find your website, then what’s the point of being online in the first place?
Meaning, until you are on the first page of Google for one of your keywords your site doesn’t exist.
To illustrate this point for you, let me share with you a…
SEO Content Writing Case Study
Today I received a phone call and follow up email from one of our internet marketing coaching clients. He was so excited by his recent success that he just had to say “thank you.”
This is what happened…
About two months he wanted to review the keywords and SEO for one of his websites. Specifically, one of his sites was not generating the leads he needed each month.
While doing keyword research with him over the phone and remotely by computer, I discovered a keyword for him that was more than a keyword.
It was a window on a new product offering.
It was market research.
ALL properly executed keyword research IS market research. When you know what people want YOU can figure out a way to deliver it to them…
It was an opportunity to capture a share of the marketplace that seemed untapped.
And it turned out to be gold.
Within a month he had 19 leads. By the second month he closed two deals worth more than $4500 in his pocket, plus an opportunity to be a featured expert for a company that does more than 200 live, paid seminars each year.
Needless to say, he was thrilled.
And we’re happy for him.
So what’s the moral of the story for you?
SEO content writing is about USING properly chosen keywords and INTEGRATING them into your content. That’s phase 1. Phase 2 is when visitors become leads, sales, customers or clients because of the CONTENT on your site.
It’s a 1 – 2 marketing punch that will pay dividends for your business… provided that you use the right website marketing company to help implement your vision.
Are You Ready for Expert Guidance?
Whether you have worked with another web marketing firm in the past, OR you have been working at improving your website by yourself, here’s what you can do right now…
Call us to schedule a no-strings-attached phone consultation.
Call 888-542-2936 Today!
After you leave a voice message I will personally follow up with you to schedule a mutually convenient time to discuss your web sales, goals, and long-term plans.
And if it makes sense for the both of us to pursue a working relationship, we’ll decide together.
The choice is yours…