Yesterday I stopped by to visit one of my former coaching clients.
They wanted to hire me for SEO consulting once again.
Now, in case you misunderstood I was the one who gently fired them over a year ago.
And I had a very good reason to gently but firmly tell them that I would no longer take their money.
Let me explain…
Search Engine Copywriting Tips that Work
There is ONE and only ONE way to get on the first page of Google.
You can disagree, you can argue, you can shake your head in disbelief all you want “until the cows come home” as I like to say to my kids.
But in the end, the proof is in the pudding.
Now, my former client used to take great pains to tell me 100 ways why my recommendations wouldn’t apply to THEM. Why my advice was missing the mark for THEM.
And after showing me their competitors on page 1, and after hearing me (note: hearing and listening are two very different activities — as anyone with small kids understands) explain HOW their competitors were on page 1, they still FAILED to implement my instructions to the letter.
And the consequence was a failure to get on page 1 of Google.
Many people think they are following instructions, but it rarely happens. And that’s because people get “creative.” They add their own “twist” to things. And that’s what kills them.
Getting your SEO right is exceptionally boring. Tedious. Dotting all your proverbial “i”s and crossing all your friggin’ “t”s is very dull indeed. But done the right way it works like gang-busters…
Now, as you probably already know if you are not on page 1 of Google (this could include your website, an article posted on an article directory, and ad, anything) you are not getting any significant traffic.
Note: I’m putting social media aside for the moment. Can you get traffic from facebook updates? Hell yes. In fact, a handful of our clients MAKE MONEY from facebook. But that’s another story for another day…
In other words, getting on Google’s first page means you have the OPPORTUNITY for traffic. And that happens ONLY when you get your SEO ducks lined up in a row.
Hence the title of this article: 3 SEO copywriting tips. So what are they?
- Include your keyword in the title
- Include your keyword in the “meta description”
- Make sure your keyword appears in a subheading in your content, or in bold text in the first 200 characters of your article or web page.
Now, when I say “keyword” I mean keyword phrase.
For instance, “search engine copywriting tips” is the keyword. The entire phrase.
And don’t get cute.
Don’t add words in the middle of the phrase.
For example, I didn’t say “search engine friendly copywriting tips” for a reason. And that’s because you need to safeguard the INTEGRITY of the phrase EXACTLY.
You can add stuff before or after… that’s fine.
And in case you think I forgot “meta keywords” or “tags” here’s a bombshell for you. These are obsolete. The ancient practice of loading a website or web page with tons of keywords is so 90’s. It stopped being relevant at least a year ago, if not longer.
So we stopped telling people to add them to their site (or tags to their blogs).
And yes, every now and then someone will ask “why?” and I’ll tell them that it just doesn’t work that way anymore. Too many websites all trying to optimize for the same keywords.
So the final (fourth) tip is this — apply the first three tips to ONE article, ONE page or ONE post.
With skill you can try to target two keywords at once.
In any event, follow these instructions to the letter. Otherwise you will fail to generate any meaningful results like 95% (or more) of the people attempting to cash in on the last remaining frontier…
Perhaps You are Not Ready for Expert Guidance
Whether you have worked with another web marketing firm in the past, OR you have been working at improving your website by yourself, here’s what you can do right now…
Call us to schedule a no-strings-attached phone consultation.
Call 888-542-2936 Today!
After you leave a voice message I will personally follow up with you to schedule a mutually convenient time to discuss your web sales, goals, and long-term plans.
And if it makes sense for the both of us to pursue a working relationship, we’ll decide together.
The choice is yours…