If you are a big believer that you need to develop your personal brand to succeed online, you NEED to read this article.
As a disclaimer, you may not like — or agree with — what you read here.
But I’ve got news for you…
On my side of the equation I’ll stack up examples, data and results that PROVE my point.
So as you read this article please keep one point in mind… what evidence can you offer for maintaining your BELIEF in “personal branding?”
Branding & Online Marketing
At least once a week someone will contact me and make the mistake of invoking “brand” or “personal brand” as the number one way to grow their business.
Or they’ll tell me why they THINK it’s important.
And my reply, 9 times out of 10, shocks them to their core.
Are you ready for it? Here goes…
Chasing the dream of “brand building” will bankrupt your business and fail to generate ANY leads or sales for you because:
- Brands take years to build and require many millions to create
- Your potential customer or client could care less about your “brand”
Let’s look at #1.
Donald Trump is a brand. So is Tony Robbins. No doubt you’ve heard of these people. And do you know HOW you’ve come to know their names?
They have spent multi-millions of dollars building projects that got them in the news, or millions on TV advertising to create “brand awareness.” They are, quite simply, household names.
Do you have that kind of money for a marketing budget?
Donald Trump has been in the news for more than 20 years. In the process, he HAS created a personal brand. Do you have 20 years to spend creating yours?
I didn’t think so.
Now, marketing your business online can speed the process up, and can do it for less. Except for one FATAL flaw.
People searching online don’t care about brands.
People searching for a solution to their problem or to satisfy their desire care about ONE thing… they care about their own stuff.
Personal branding falls flat online because it fails to engage people. When your marketing copy talks about YOU it ignores the person reading your copy, who only cares about their OWN stuff.
Now, you can debate this point, or disagree with this point. But the facts don’t lie.
- Last year we increased one company’s web and phone orders by 73%, helping them generate an extra $212,008.01.
- Last year ONE of our websites generated 278 leads from March to December, bringing in $16,680 in revenue.
- Another website creates roughly 1 new lead every day for the past 2 months.
- Another client had traffic increase to their site by 21%, while we improved his “conversion” from 4.7% to 15.1% in 6 months.
What’s more, we told one client to drop the “brand” they were using because it wasn’t related to keyword searches, and instead gave him a new program offering based on what search volume told us the market wanted.
More than $8,000 sales in 60 days from free traffic to a new website without all the “branding.”
And if I showed you these sites they would all have ONE thing in common… all of the language is directed to engaging people when they come to the site.
Give em what they want and you will get leads and sales.
Talk to people about what matters TO THEM and they will stick around your site and buy from you. Or ask for more information.
It’s that simple.
Two of the sites mentioned above don’t even have logos on them.
There is ZERO branding involved.
And that’s by choice. Why? Because it’s not about ego, it’s about making money. It’s not about getting MY NAME out there (which is pointless), it’s about solving people’s problems or answering their questions.
To succeed online, your website can’t be about you. It has to be about your customer.
Sales come first. Branding comes second… if at all. And it is strictly optional.
Does that make sense?
Perhaps You are Not Ready for Expert Guidance
Whether you have worked with another web marketing firm in the past, OR you have been working at improving your website by yourself, here’s what you can do right now…
Call us to schedule a no-strings-attached phone consultation.
Call 888-542-2936 Today!
After you leave a voice message I will personally follow up with you to schedule a mutually convenient time to discuss your web sales, goals, and long-term plans.
And if it makes sense for the both of us to pursue a working relationship, we’ll decide together.
The choice is yours…