When it comes to effective blog marketing, the number one rule of thumb for using a blogsite to market your business is to find ways to create new effective content in a time efficient manner.
And if you’ve been doing this for a while (i.e. > 6 months) you already know what a challenge this can be.
In fact, the net is littered with thousands of half-finished and abandoned blog-sites, leading many people wrongly believe that blog marketing can’t work for a real business.
Have you thought this way as well?
There’s a difference between HAVING a blog site…
and USING a blog site effectively.
And the difference lies in understanding — and using — leverage.
So what is leverage?
Running your small business – any size business – involves a number of time-consuming tasks. And this is certainly true when it comes to marketing your business, especially online.
Let’s face it, the web is hardly a new phenomenon.
Using it to its fullest potential requires the alignment of a number of factors that you either have to handle by yourself, or hire an expert to handle for you. The days of loading a ton of keywords into your site and getting meaningful traffic are long gone.
And that’s where leverage comes in.
The term, as I use it, involves getting multiple uses from one action or activity. In this case, having one blog post (or article) handle multiple “jobs “for you.
And this is where many people frankly drop the ball.
Now, in an earlier article I discussed 10 Tips for How to Write a Blog Post. Here we’ll focus on the FUNCTION of an effective article (post) on your website.
Each article you write should:
- Target ONE keyword phrase
- Focus on one aspect of your business
- ACT as your virtual “sales rep”
- Link to AT LEAST one page on your site
- Add another page to your website
In other words, every article you write and publish online should be geared toward answering at least one question in the mind of a person searching online for what you DO.
And that can only happen when you do some keyword research BEFORE you write a single word.
What I mean is, before you write an article it is important to that you already have in mind a keyword phrase to target that is relevant to your business, niche, product, or service offering.
This provides the FOCUS.
After all, what is the point of writing an article in the first place, right?
Think of it this way. The end result of all your effort should be geared to generating more leads or sales from your website. After all, that’s why you’re in business – to make money.
As a side note, yesterday ONE of my websites generated two new customers for one of my lead programs that has the potential to generate an additional 6k in monthly revenue. From a “blog site.” They both responded to articles published on the lead-gen site.
So yes, “blogging” really works when done right!
It’s not enough to simply post an article without giving the reader of your article a simple call to action at the end.
And between you and me, 99% of the people writing for the web fail to ask their readers to take the next step…
I hear this from clients all the time, when they say that “nobody else” adds a call to action to EVERY blog post. Then again, the average “blogger” makes less than $100 a month from their efforts, and my revenue keeps increasing by double digit percentage gains each year…
Additionally, an effective call to action should include a link to an action page.
So what is an action page?
This is a page in your site which describes one product or one service that you provide to clients. Think of it as a sales page. For example, if you wanted me to sign up for your service, what would you want me to know in order to help me choose you as my service provider.
Furthermore, an action page should target a keyword as well.
And that’s with a blog post comes in. A good call to action in your article should give the reader to ways of contacting you. One of those ways should be a link – with the appropriate anchor text – linking to your action page.
By repeatedly linking each post to one of your action pages with the right keyword is sound SEO.
And good marketing.
That way you can test the effectiveness of your page’s ability to generate sales or leads.
Finally, I have mentioned before that there was no such thing as a perfect blog post. And when you think about this a bit it should make perfect sense to you.
The very nature of maintaining a blog site means that you are adding and updating your content on a regular basis. And that’s the point. Each article you write ultimately becomes one more page on your site. And when it comes to the web size DOES matter. The bigger your site the better chance you have of ranking for the keywords you are targeting. All things being equal, as 100 page site will rank ahead of a 10 page site.
So to recap, every article you post on your site should do multiple jobs for you.
Otherwise, what’s the point of all your effort?
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