I have been running a professional web marketing company since the beginning of 2008.
Since that time I have literally worked with dozens of clients across a broad range of industries: from selling wine online to doctors, cosmetic dentists, attorneys, insurance agencies and more.
And though each company or professional practice had a different mission, goal, or business philosophy there was one common thread that ran through each and every one of them…
the need to generate more leads or more sales.
And generating more leads and/or more sales comes down to understanding how to speak to your potential customer or client.
So what the hell does this have to do with search engine optimization?
Any SEO expert worth talking to understands (or should understand) that the beginning and ending – the Alpha and Omega if you will – of all your efforts is proper keyword research and selection.
Far too often people think that they have conducted “proper” keyword research.
That is, until I complete an analysis of their website and show them the actual keywords (or lack of keywords) for each and every page of their site. There’s more to keyword research than simply making up a list of phrases you think people use to find you online. What’s more, there is more to keyword research than simply using a tool and printing out an endless list with hundreds of phrases related to what you do or sell.
Proper keyword selection starts with a list of phrases that actual people use every month. Then that list is reduced down by matching the mindset apparent from the key-phrase to your product or service offering.
That should answer your question.
So what criteria should you use when it comes to selecting a search engine optimization expert?
There are basically three questions to ask anyone when it comes to optimizing your site for the web.
- case studies
- real examples of page 1 rankings
Case studies are important – not based on relevancy of what you sell or offer – because it gives you an insight into the competency of the person you’re dealing with. Any SEO expert worth talking to should have a track record of success. And they should be able to communicate that to you by using normal, non-technical language that anyone can follow.
Next, they should be able to show you examples of their work on page 1 of Google.
And based on REAL keywords, i.e. not the name of the company, business, or owner!
I tell this to clients all the time: it’s not a question of IF your website can get on page 1, it’s all only a question of WHEN – and for WHICH selected keywords.
So have them show you – not merely tell you (or sell you).
Finally, you should demand some transparency when it comes to the methods they will use to help get your site on page 1.
I’ll let you in on a little secret: getting a website to page one of Google is not rocket science. Rather, it’s the meticulous attention to detail repeated over and over again in mind-numbing repetition.
In other words, once a strategy is mapped out the application of the principles becomes fairly routine – one could say tediously so.
Now, I do have my own “secrets” founded in techniques I have personally developed over the years. And rarely do I share the intricate details of these techniques with other people, not even my clients. So when it comes to transparency it’s a matter of knowing what keywords they will target and in general terms what they will do to get you to page 1.
Does that make sense?
Schedule your website review today
Since early 2008 I have worked with dozens of clients and helped them get more than they thought possible from their websites. And I know I can do the same for you…
There are three ways to schedule your FREE website audit:
- call 888-542-2936 and leave a voice message, including your name and URL, or…
- send an email to: email@example.com,
- or click the link and complete a short webform.
Online success starts by taking the first step…
In working with clients I have been able to diagnose problems, road-blocks, issues and oversights that have prevented business owners like you from achieving their goals. To discover how I can improve your current web-marketing efforts to generate MEASURABLE results for you let me review your website, and then we can set up a time to discuss my analysis by phone.