Recently a client asked why I don’t write more articles here, and why I haven’t made a “push” for more SEO business.
In other words, why haven’t I optimized my own site for SEO.
And that’s a good question, and one that I’m going to answer for you right now, along with some notes and observations from the trenches of “SEO warfare.”
Engaging in SEO, like any other aspect of your business, involves choices.
On one level, the most basic choices typically mean choosing the most immediately relevant keywords to optimize your site for, and then executing a plan of implementation.
Quite simply, you can’t optimize your site for 100+ keywords overnight (unless, of course, you’re ready to spend some big bucks).
It takes time to get going, and time to make some progress.
Because in some niches/industries there are literally thousands of sites all “competing” for the same group of keywords. And if your site is new, or small, with little or no backlinks it’s going to take some time to build momentum.
Sorry folks, that’s just the way it works.
Simply put, there are no short cuts.
Now, compound this with the fact that many websites aren’t even optimized for a handful of keywords. These sites are literally invisible as far as google is concerned. And even though it’s 2013, this still happens.
In fact, roughly half the clients that contact me have no targeted keyword list, have next to no idea what potential customers or clients are typing into google to try to find them on the web. Which means, their sites have never been optimized, or optimized properly.
So what do some folks do?
They choose to ignore google entirely. They choose the social media “dream” hoping to create “buzz” instead of backlinks. They overlook the fact that there’s a big difference between staying in touch with customers and finding new customers. Or that people are in different mindsets based on where they are in the “buying cycle.”
And so lots of activity later (tweeting and “updating) they are still no closer to the pot of gold at the end of the rainbow.
Does this sound familiar?
SEO and Your Core Business
So… on one level the choice of keywords to optimize for is driven by your core business — i.e. your most profitable products/services, the type of business you want to get from the web.
On the other hand, it’s about making a business decision to optimize your site for organic traffic in the first place.
At the end of the day, getting on top of page 1 for a handful of relevant keywords will send targeted traffic to your site, day in and day out. And done right, this traffic is evergreen.
What’s more, being on google’s first page lends credibility to your business.
It just does.
Now, as to why I haven’t optimized my site for SEO, the reason is simple…
I own and run about 6 websites across a number of niches. And these “lead gen” sites generate revenue for me each month because the leads generated are sold to my customers. I still do SEO work for clients, and most of these people are sent to me by web developers. And I’m helping to get their clients some excellent results, without having to manage too many more clients (20% are my “own” clients, 80% web developers clients).
At the end of the day, it’s about time management.
By working with web developers I don’t have to spend too much time in meetings and phone calls, and the SEO spent on my own websites generates more leads, which equals more revenue.
At the end of the day it makes more sense for me, because lead gen is really the future for Success Marketing.
So now you know.
At the end of the day, the SEO work I do is based on actual practice, employing techniques I have developed over the years for my own websites.
Does SEO work?
You bet it does… provided you find someone who actually knows what he’s doing.
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