When it comes to generating leads or sales from your website, a lot of “small” elements all need to work together in order for you to have success.
I could make a detailed list for you (as I do for clients), but I don’t want to overwhelm you with too much information. When some people begin to grasp just how much needs to work together they sometimes want to give up.
Yet, giving up on the web is to really no option at all. To walk away from the web means giving up on your business.
After all, the phone book days are gone — and gone for good.
So what can you do for yourself?
Avoid these 7 common website mistakes
In broad terms making money from your website comes down to:
The bulk of my articles focus on traffic, typically SEO, because most sites suffer from a chronic lack of the RIGHT people visiting their website. After all, if no one finds you on the web then there’s a 100% chance your site will not generate any business for you.
So traffic comes first, conversion second.
Now we’re going to focus on how to convert more traffic into business, because time and again I’m asked to review people’s websites and find the same basic, common mistakes over and over again.
So, whether you set up your own site or hired a web developer, review your website to make sure you avoid some common mistakes that kill any chance of converting a visitor into a “lead” or sale.”
Here are a seven biggies (in no particular order):
- no contact info on site
- no phone # visible “above the fold”
- contact info buried in the footer (and hard to read)
- website copy too small to read
- website fonts too “fancy” to read (or too light to read)
- no email address on site
- not enough copy on your key landing/sales pages
If your site is hard to read (i.e. because your font size it too small, or your font color is too light to read), 99% of web visitors will click the back button before you can even say “hello.”
Just think about this for a minute, don’t you do the same when you’re surfing?
Of course you do.
And just as important is to put your contact information at the TOP of the site, not buried in the footer using microprint that’s super hard to read.
After all, why make it a challenge for folks to contact you?
Yet, I see this all the time. And I’m sure you can say the same.
Finally, you simply need to put some text/body copy on your web pages. Some web developers feel that people won’t scroll down to read what’s on the page. Well, they got it partly right. People won’t scroll down the page to read boring copy where the message focuses on YOU.
However, people will read a ridiculous amount of information IF AND ONLY IF you are “speaking their language” or addressing their needs/pain/”hot buttons” in the RIGHT way by describing their problem AND offering them a viable and meaningful solution.
When you get this right (i.e. match their language with your sales offer) your site WILL convert more traffic into sales.
Ignore these tips and continue doing what you’re doing (or not doing) and keep getting the same results (or lack thereof). It’s your choice.
Schedule your website review today
Since early 2008 I have worked with dozens of clients and helped them get more than they thought possible from their websites. And I know I can do the same for you…
There are three ways to schedule your FREE website audit:
- call 888-542-2936 and leave a voice message, including your name and URL, or…
- send an email to: firstname.lastname@example.org,
- or click the link and complete a short webform.
Online success starts by taking the first step…
In working with clients I have been able to diagnose problems, road-blocks, issues and oversights that have prevented business owners like you from achieving their goals. To discover how I can improve your current web-marketing efforts to generate MEASURABLE results for you let me review your website, and then we can set up a time to discuss my analysis by phone.