So what is the “secret sauce” that can transform a static, seemingly dead website into a lead generation machine?
What does it take to get a total stranger — someone you’ve never met and who has most likely never heard of you or your business — to “raise their hand” and take the next step with you, i.e. call your office, send you an email or complete a web-form on your site?
knowing AND addressing 3 critical factors that need to work together for you to see any consistent results.
This is the ONE breakthrough that makes all the difference.
Online lead generation requires…
You see, when it comes to marketing in general, and the web in particular, there’s no such thing as getting “half way decent” results. In other words, your marketing – and that includes your website – is either working for you… or it’s not.
And when it comes to “working” that means generating leads.
So what are those factors?
And how do they come together to create a lead generating SYSTEM for your business?
Quite simply, you need to have the:
- Right traffic
- Right web design
- Right language
These three factors make up each leg of what I call the “Lead Gen Triangle.”
In other words, you need to get the right traffic to your website, you need to have the right web design to appeal to your target audience, and then use the right language (i.e. website copy) that appeals to their wants and needs and asks them to take the next step with you, i.e. become a lead.
And understanding how these three elements work together — and then APPLYING these principles to your existing or future website — is the ONE BREAKTHROUGH that changes everything for you and your business.
What’s more, each one of these elements, on its own, needs to function properly for you in order for people to seamless move people through your pipeline. And if any one of these (or in some cases all 3) are “off” then that becomes the impediment or obstacle preventing proper “lead flow” — i.e. having your site pre-qualify total strangers into prospects and possible clients.
So where’s the good news?
Well, like any system once you identify the factor (or factors) that hold you back you can properly address it (or each one in turn) which will eventually improve your results.
And this does, in fact, happen for those businesses that take the bull by the horns, admit there is a problem, and then make a concerted effort to address those issues and fix them.
Look, it’s not rocket science (though some so-called SEO “experts” would like you to think it is). Rather, fixing these issues relies on the age-old principle of “test and measure,” or to be more precise:
- Reviewing your website stats
- checking for proper keyword targeting
- analyzing your site from the perspective of “user experience”
- and then more measurement, testing, tweaking, and measuring
- until you starting seeing an improvement
Not a quick fix to be sure, but very fixable indeed.
“Now THIS is what I call SEO!!! So now we’ve had four leads through the website in two months, where we had no leads through the website in THIRTEEN YEARS!”
~ Joshua Slavitt, Senior Policy Advisor, John Dunham & Associates
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Since early 2008 I have worked with dozens of clients and helped them get more than they thought possible from their websites. And I know I can do the same for you…
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Online success starts by taking the first step…
In working with clients I have been able to diagnose problems, road-blocks, issues and oversights that have prevented business owners like you from achieving their goals. To discover how I can improve your current web-marketing efforts to generate MEASURABLE results for you let me review your website, and then we can set up a time to discuss my analysis by phone.