When I was a kid the only time I could watch cartoons was on Saturday morning. And my favorite cartoon character was Bugs Bunny.
So what does this trip down memory lane have to do with getting more targeted traffic to your website? Well, as Bugs would often say when ending up someplace unexpected, “I knew I should have taken that left turn at Albuquerque…”
Road map or GPS?
It may sound simplistic to point out that you can’t get where you’re going if you’re driving blind.
And you can’t reach your destination without a road map. Okay, maybe referencing road maps, as my wife would say, is “back-dated” — a nostalgic look back that is as seemingly off-point as talking about Saturday morning cartoons. After all, I know that today it’s all about having a GPS and being told to “turn right at the next intersection.”
But when you use a GPS you still have to dial in your destination so that it can calculate the “best” route for you.
But something gets lost in translation when relying on a GPS.
After all, having a road map nearby as you drive, something tangible in your hands, meant you had to figure out your route based on looking at all the available options. And it also meant that, after a while, you had the map “in your head.”
And yet, just about everyone I know with a GPS confesses to me that they never know where they’re going. Even my brother-in-law was surprised that when we visit them in Clearwater I know where everything is while he admits that most times he can’t get from point A to point B without the darned thing. Why can I get around seemingly better than he can, even though we only travel down there once every other year?
Because the first time we visited I picked up an atlas, kept it in the car and simply drove around while paying attention. I noticed the road signs and landmarks, and after a while pretty much knew where everything was.
Yet, people with a GPS system have come to RELY on that voice telling them when and where to turn, and never come to figure it out on their own.
They don’t OWN the route… they simply drive as if on auto-pilot.
Why keyword targeting still matters
Do you want to know why most bloggers make less than $100 per year?
It’s not because they don’t work hard. Though some folks might opine that many bloggers are lazy I haven’t found that to be true at all. Rather, they are often working tirelessly creating new content… that no one finds, or reads. Or they get a lot of “pageviews” that don’t translate into dollars.
Driving without a road map, or blogging without a list of keywords.
Making money from your website, whether you blog for a living or use a blog site for your business to drive leads or sales, comes down to ONLY three things:
- getting the right traffic
- having the right web design
- converting “visitors” into customer or clients
And the #1 reason why folks give up and walk away from their website, either ignoring it altogether or acting as if it didn’t even exist, is because of the frustration that mounts from month after month of no results. And yet, you can’t make a sale or generate a lead if you don’t get the right traffic to your site. And you can’t get the right traffic to your site if you haven’t made a list of keywords to follow to act as a guide to your online marketing efforts.
Every page on your site should target one or two specific keywords.
And every article you write or every YouTube video you post should target a keyword as well, one that relates to the content while being relevant to your business.
Hey, they’re called keywords for a reason, right?
Now, I know what you might be thinking. Keywords are dead, SEO is dead, social media has replaced all that, yada yada yada.
Well, you can believe that all you want, but Google, as they say, “ain’t going anywhere.” And the web as we know it still relies on search engines, just like business communication still relies on email. Spam hasn’t killed email, and social media hasn’t killed search engines. Getting found by folks looking for your products and services online relies on proper keyword targeting and implementation.
It really is that “simple.”
Provided you have a road map to follow…
Schedule your website review today
Since early 2008 I have worked with dozens of clients and helped them get more than they thought possible from their websites. And I know I can do the same for you…
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Online success starts by taking the first step…
In working with clients I have been able to diagnose problems, road-blocks, issues and oversights that have prevented business owners like you from achieving their goals. To discover how I can improve your current web-marketing efforts to generate MEASURABLE results for you let me review your website, and then we can set up a time to discuss my analysis by phone.