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Writing for the Web 101

November 1, 2015 by Michael Guerin

In this video I discuss how formatting your content for the web matters.

In other words, in order to convert a total stranger into a customer, client or patient starts with someone who finds you online and (hopefully) engages with your content. With this in mind, here are the key elements every blog post should have:

  1. engaging headline
  2. an image related to content
  3. use of subheads
  4. varied sentence length
  5. short paragraphs
  6. selectively bold copy or text
  7. compelling call to action

Enjoy…

Questions or comments? Want more helpful videos?

If so leave a comment (or question) below. And if you’d like help with your own website (or getting started with a site)…

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There are three ways to get started today:

  1. call 888-542-2936 and leave a voice message, including your name and URL, or…
  2. send an email to: support@bestwebpresence.com,
  3. or click the button below and complete a short webform.

Online success starts by taking the first step…

Over the years I have helped clients to generate more leads and sales online. Period. To discover how I can improve your current web-marketing efforts to generate MEASURABLE results for you let me review your website, and then we can set up a time to discuss my analysis by phone.

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About Michael Guerin

Michael Guerin founded Success Marketing, LLC in 2008. His areas of expertise are: WordPress web development, SEO, online lead generation, and improving online sales processes. His latest book How to Get More Leads from Your Insurance Agency Website is available from amazon.com.

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Michael R. Guerin

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