If you’ve been following our weekly series lately, this week’s topic should come as no surprise: reaching your target audience.
Target marketing has been a buzz word for more than a few years. Yet, time and again there are folks who nod their head in agreement when we discuss reaching the right audience, then fail to understand the concept.
How do we know? Because after a few questions it becomes abundantly clear that they are NOT targeting their ideal customer or client profile. So let’s discuss…
Your Marketing Message: Reaching the Right Audience
Here’s a great example of how badly folks get this point…
A few years ago at a business networking event, I asked a sales person who his ideal customer was. The reason? Well, if I knew who he was hoping to meet, it would be much easier to refer him possible customers.
His answer was “everybody.” Not much help there.
So I asked one more time, saying “what does your best customer look like? Who are they?”
His answer? A stunned expression. He really had no idea.
So what is the key? To be SPECIFIC. Listen to today’s audio to discover why…
Web Marketing Programs
If you’d like to discover how we can help you improve your marketing (or create a campaign from scratch), simply follow the link to our website marketing programs page.
Questions? Comments? Share your feedback by leaving a comment on the site.
Interested to discover how our web marketing firm can help solve your online (and offline) marketing problems? Just leave a comment here on the page.
We will respond to your inquiry. Promise.
