No doubt by now you’ve seen these little black squares showing up just about everywhere you look.
And maybe you’ve scanned one or two with your smart phone.
Then again… maybe not.
But whether or not you played around with them these little squares can actually help to grow your business. Provided, of course, that you use them in the right way and for a specific goal.
And here’s how…
How to use QR codes effectively
For starters, QR codes are really designed to work with print media, rather than putting them on your website.
Why is that?
Because they are read by a smartphone QR or barcode scanner. And when the code is “read” the phone will bring up the information embedded in the code, whether it’s a website (or facebook page), email address, or other information.
And that’s the key.
QR codes are great for creating engagement/involvement with your target audience.
What’s more, you can track the effectiveness of your campaigns where you use QR Codes because analytics can be built right into the code itself. No more guesswork when it comes to your next print media campaigns.
And by directly bridging print to digital, you can actually generate immediate responses/results with these types of promotions.
With that in mind, here are some QR code use ideas:
- on your business card
- for postcard promotions
- holiday greetings/birthday promotions
- restaurant menus
- virtual guestbooks
The list goes on…
Do you attend business networking events?
By including a QR code on your business card people you meet at networking events can easily follow you on facebook, visit your site, or sign up for your newsletter — all within minutes of meeting you and getting your card.
Plus, if you’re the only one with a QR code on your card you will stand out from the crowd!
And isn’t that the point…
For postcard based promotions you can use them to link the print media offer with a webpage for lead generation. If you are offering a special promotion someone getting the postcard can easily visit your webpage and sign up for the prize, discount, etc.
And now you can do follow up marketing with them.
Do you sell products at roadshows or attend conventions/conferences?
How about trade show advertising?
Again, by including your QR code on print material (brochure, etc.) you create something that engages the person AND allows you to capture their data electronically.
Forget paper “guestbooks” where people enter their information by hand (too time-consuming) and email addresses that you can’t read once the event is finished. A simple QR code makes it easy to get their contact information you want while addressing your potential customer’s need to keep things easy, simple and painless.
So what’s the key?
To “bridge the gap” between print marketing and digital marketing. To generate more revenue for your business by creating campaigns you can test, track and measure while engaging your prospect.
Keep it simple, keep it fun and keep trying until you get it right.
Does that make sense to you?
Take the guesswork out of your next marketing campaign
If you want to get ahead of the curve when it comes to offline marketing, give Shira at PromoWriting a call at 203 371-0654.
As a seasoned copywriter and effective marketer, she can help identify problem areas in any existing campaigns, plus she can use her creative consulting expertise to help design a marketing plan that will generate more leads, sales and revenue.
Simply visit her online at http://promowriting.com/ or give her a call today.
After all, you can:
- continue doing what you’re doing and hope for a different result, or
- get some professional help to boost your ROI.
Either way you decide, it’s your business.
After all, it’s your business…
