How Offline Marketing Can Drive Web Traffic
Recently a friend of ours sent out a sales letter to one of his lists. He did a 500 piece mailing at a $1 per piece. Listen to discover how a small change in your approach can often lead to tremendous results.
Offline marketing can effectively drive traffic to your page.
The idea?
To get folks to come to a page on your site that can only be reached by typing in the URL directly and tracked by Google, so you can…
- test the effectiveness of your offline message
- better tell your story on the site
- test the ability of your website to convert traffic into leads and/or sales
Does that make sense?
Next Steps…
Any questions? Comments? Did we hit a nerve?
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