The first rule of public speaking is “know your audience.” This dictum also happens to form the cornerstone of effective marketing. And as Dan Kennedy pointed out in the opening chapter of his book The Ultimate Marketing Plan, putting together the right message comes down to alignment of: message market media But unlike outgoing, direct-response […]
Marketing vs Sales
Why are people so uncomfortable about “selling” when it comes to running their business? In this audio I discuss the difference between marketing vs sales, and address some common root causes that make folks uncomfortable about “selling” with respect to running their business. The goal? To shift your mindset, and attitudes, about marketing so that […]
How Online Content Marketing Works
On this audio I answer a question that a client recently asked about online content marketing, and specifically on how it could work for him. In fact, here’s his question… “Since I don’t really know what works in the content marketing game is why I am asking you what you want me to talk about […]
How to Improve Conversion Rate for Your Website
On this audio I share tips for how to create compelling content for your website. Doing this right will do more than bring in more targeting traffic. It will also improve conversion rate, for the simple reason that there will be a direction correlation between the search term (or terms) that brought folks to your […]
How to Add an Event to Your WD Event Calendar
In this video you’ll see how to add an event to your event calendar using the Event Calendar WD WordPress plugin. And if you have any more questions about this or other tools or plugins just drop me a line. Enjoy… Questions or comments? Want more helpful audios or videos? If so leave a comment […]
Wednesday Web Marketing Minute 4 – Consistency of Effort
In this installment of the web marketing minute I challenge you to move away from sporadic (or “panic attack”) marketing and instead move toward ongoing marketing. In other words, marketing your business or practice should be an essential function of running your business day in and day out. Questions or comments? Want more helpful audios […]