Listen, there’s a lot of buzz (i.e. hype) regarding social media. And people are in a frenzy trying to “cash in” on the craze. This typically means, by the way, running around like a chicken with your head cut off signing up, plugging in, and confusing effort with effectiveness. Now, before we launch in to […]
How to Get More Clients Online
So what is the key for getting more clients? Whether you have an e-commerce site or you manage your professional practice and you’re looking for more clients, using the web effectively can get you more business. So what is the secret for using the web more effectively? Follow up, follow up, follow up. And for […]
10 Key SEO Factors to Get Your Site on Page 1 of Google
There is no secret to getting on the first page of Google. It starts with choosing the right keywords, and then using those keywords on (and off) your website on a consistent and regular basis. That’s it. So why do you have such a hard time getting on the first page? 10 Critical SEO Factors […]
What is Web Analytics?
It never fails to amaze me when a potential client asks me to review their site, and I discover that they do not have any web analytics installed. Why is this the FIRST thing you need after getting your site set up? Let me put it to you this way… Would you drive your car […]
Two Key Web Page Marketing Functions
There are two terms which people often confuse when it comes to web page marketing. What’s more, the confusion surrounding these terms leads to some dangerous myths when it comes to your website and online success. We will explore the critical difference between SEO and website optimization, and how understanding these terms properly (i.e. correctly) […]
How to Close More Sales Leads Online
Do you want to close more sales leads online? If you’re like most business owners or sales professionals the answer is a definite YES. And yet, having worked with many companies and professional practices to generate online sales leads since 2008, one factor stands out above the rest. Getting the lead is only the BEGINNING […]