Last Friday I had the opportunity to give a 15 minute presentation concerning Google 2.0 (and Web 2.0) changes to a group of Action Coach clients. The talk, to say the least, was well received. We even had a good time, if you can believe it. One of the topics that came up was the […]
Is Your Marketing Message Relying on the Kindness of Strangers?
Sometimes a theme just sort of presents itself over and over again. And this week’s article is no exception. There are really two issues here that we can cover. The first involves lead generation for your business. The second is broader in scope, and covers the message you “send out” to the marketplace. For this […]
Is Your Business a Victim of “Copy-Cat” Marketing?
This post is “inspired” by two separate (but related) factors. The first involves an email from a prospective client who had a few questions about our services. The second involves a comment by Dan Kennedy in one of his books (repeated at the seminar I attended in New York a month ago). First, the email […]
Image vs. Content… What Really Matters?
A picture may be worth a thousand words, but… But here’s something for you to think about. When someone sees an image (your web images), WHOSE words will come to mind? Meaning, WHAT meaning (i.e. words) come into your customer’s mind when they look at your website images. And if you don’t have any idea […]
What You Need to Succeed… Online
It’s certainly not news to say that times are tough right now for a lot of folks. And businesses. As Dan Kennedy would point out, for too long too many businesses got by with no, or sloppy, marketing. In my other business, for example, some of my credit card clients have watched as their monthly […]
Can Offline Marketing Increase Website Traffic for Free?
At first glance, this article seems fairly basic. The answer that should come as no surprise to anyone is “Yes.” But before we just forget about this and move on to the “next” (an all too common approach in marketing) let’s unwind this a bit to see if there’s something deeper here that we can […]