Yesterday a long-time client asked me this question – “Can you give me some advice on email marketing?” And rather than reply with a long email, I figured a podcast was the best way to help him (and you) by addressing three (3) keys that form the core of any successful email marketing campaign. Enjoy… […]
Email Marketing
Can You Teach an Old Dog New Tricks?
Not if you want to make any money, online or off. I’ve said it before and I’ll say it again, “if you have to EDUCATE your customer about what your service or product does and why they need it” you’ve already lost. Big time. Why is that? Today I happened to see a TV commercial […]
The Truth About Facebook Marketing
Do you remember the old Faberge shampoo TV commercial that described you telling two friends about it, “and so on, and so on.” YouTube has a version of the commercial available here. Before long the TV screen was filled with little thumbnails of people showing the simple multiplicative power of “telling two friends.” So what […]
The Top 7 Tips for Advertising Online… In Any Economy
The idea for this article began during the “here comes the recession” buzz in the media. Later, in response to feedback from clients and potential clients we realized the need for getting these tips completed and on the site. Finally, after reviewing a copy of the Fairfield County Business Journal it was time to move […]
Watch Your Mouth!
Or, 3 Lessons on How Your Language Matters Okay, so maybe that headline was a bit over the top. Not to mention a bit tongue in cheek. But behind a statement we can all recognize (and probably more than once heard while growing up) is a powerful business idea lurking just beneath the all too […]
Newsletter Marketing: Three Critical Mistakes to Avoid
Newsletters (or ezines) are certainly not new. Yet, from time to time we’ve noticed some serious problems in how business owners implement this strategy. So here’s a quick list of the three most common (and biggest) errors to avoid: 1. Use of Double-Opt In This is the age of permission-based marketing. You must get this […]