When it comes to marketing your business online most people think of branding. But is this the right approach? Or should you rather consider the keyword phrases that real people (your potential customer or client) use when using a search engine when they are looking for a solution to their problem or answer to their […]
Internet Marketing Strategy
How to Market Your Business Online
Why do most business websites fail to generate meaningful results? It’s simple. Because they fail to address one — or all three — keys for marketing your business or professional practice online. Getting this right is a game-changer for getting more customers or clients for your business or practice… Let’s talk There are three ways […]
Three Tips for Effective Article Marketing
Recently someone asked this question on an article directory (hubpages.com): Is article marketing a dead form? The short answer is a definite NO. In fact, this ONE strategy accomplishes TWO goals for you at the same time… provided you follow a few techniques. Let’s take a closer look, shall we? Three essential article marketing tips […]
10 Ways to Easily Boost Your Web Presence
From time to time I’m asked what the term “web presence” really means. Especially as it relates to web marketing and generating more traffic to your website. Perhaps the best analogy I can use comes from the world of real estate. When it comes to getting more “visibility” for your website you can choose to […]
Online Business Strategy – Be Prepared to Adapt… Or Else
What You Need to Learn from the Railroads When I say “adapt” it’s possible that a line from Darwin pops in your head… “survival of the fittest.” And if that phrase did come to mind, you’re kind of on the right track. Let me explain. A few years ago I had the pleasure of meeting […]
How to Increase Online Sales
Do you want to know how to increase online sales? I can’t imagine you shaking your head “no” to such an obvious question. Unless of course you are not interested in generating any online sales or leads from your website. And that’s exactly the point of this article. What am I driving at? Web Copy […]