To say that keyword research is the foundation of your internet marketing efforts is a HUGE understatement. Given the fact that it forms the BASIS for all your web marketing strategies, you’d imagine that business owners (or their web developers) would spend a lot of time and energy to get this right. Yet, nothing could […]
Lead Generation
A Tale of 2 Mailings
How Offline Marketing Can Drive Web Traffic Recently a friend of ours sent out a sales letter to one of his lists. He did a 500 piece mailing at a $1 per piece. Listen to discover how a small change in your approach can often lead to tremendous results. Offline marketing can effectively drive traffic […]
The Myth of Big
How Corporate Thinking is Killing Your Business Over the past three months we’ve had the honor and privilege of working with a number of clients who have turned to us for help. Some had problems with marketing in general. You know, getting folks in the door. One had a problem with list segmentation, meaning he […]
Integration Marketing…
What does it mean? Integration marketing, as we use the term with clients to reveal blind spots in their online business, involves three key and critical issues: the relationship between your sources of traffic and the offer or offers on your site (involves pre-action of your web visitor) opportunities to up-sell or cross-sell (integration at […]
Image vs. Content… What Really Matters? (part 2)
It’s time to pick up a theme from a few weeks back, when we first discussed the question of what matters more to your website (and business). For those who may have missed the first installment of “Image vs. Content,” you may want to take a moment to review what we’ve already discussed (though we’ll […]
Is Your Marketing Message Relying on the Kindness of Strangers?
Sometimes a theme just sort of presents itself over and over again. And this week’s article is no exception. There are really two issues here that we can cover. The first involves lead generation for your business. The second is broader in scope, and covers the message you “send out” to the marketplace. For this […]