How Corporate Thinking is Killing Your Business Over the past three months we’ve had the honor and privilege of working with a number of clients who have turned to us for help. Some had problems with marketing in general. You know, getting folks in the door. One had a problem with list segmentation, meaning he […]
Marketing
Integration Marketing…
What does it mean? Integration marketing, as we use the term with clients to reveal blind spots in their online business, involves three key and critical issues: the relationship between your sources of traffic and the offer or offers on your site (involves pre-action of your web visitor) opportunities to up-sell or cross-sell (integration at […]
Blogs and Web Marketing
3 Tips On Blogging for Business Recently a new client asked if blogging really was for business. See, over the past 6 months he heard that you should blog about your business, and that you should NOT blog about your business. His basic question was: “who’s right?” Frankly, I can’t think of ANY possible reason […]
What’s In a (Web) Name? Avoid These Critical Mistakes
I have to tell you right up front, that I’m a little ticked off. No, it’s not that a bunch of folks didn’t register IN ADVANCE for the live seminar. That was partly my fault. I failed to mention that there was no registration at the door. As my buddy Mark likes to say, there’s […]
Image vs. Content… What Really Matters? (part 2)
It’s time to pick up a theme from a few weeks back, when we first discussed the question of what matters more to your website (and business). For those who may have missed the first installment of “Image vs. Content,” you may want to take a moment to review what we’ve already discussed (though we’ll […]
Is Your Marketing Message Relying on the Kindness of Strangers?
Sometimes a theme just sort of presents itself over and over again. And this week’s article is no exception. There are really two issues here that we can cover. The first involves lead generation for your business. The second is broader in scope, and covers the message you “send out” to the marketplace. For this […]