Listen, there’s a lot of buzz (i.e. hype) regarding social media. And people are in a frenzy trying to “cash in” on the craze. This typically means, by the way, running around like a chicken with your head cut off signing up, plugging in, and confusing effort with effectiveness. Now, before we launch in to […]
Social Media
Seven Blog Post Ideas You Can Use Today
You could call this article “how to repurpose old blog posts and make them new again.” No doubt the single biggest challenge with having a blog is coming up with new stuff to say (or write). And as someone who has been writing for blogs since early 2008 (not ancient history, but not a “newbie” […]
A Comparison Between Online and Offline Marketing
Or… why joining a Chamber of Commerce could be a waste of your time. No, really. Let me explain. If you are starting a business, OR you have little discretionary funds to spend on marketing then chambers of commerce are the last places you need to be at. Why is that? Well, there are THREE […]
The Truth About Facebook Marketing
Do you remember the old Faberge shampoo TV commercial that described you telling two friends about it, “and so on, and so on.” YouTube has a version of the commercial available here. Before long the TV screen was filled with little thumbnails of people showing the simple multiplicative power of “telling two friends.” So what […]