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Success Marketing

Taking your online business (or business online) to the next level...

Tutorials

How to Add Products in Woocommerce

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In this video I’ll show you how to add products in Woocommerce. Two main parts of this video are showing you how to add variable products (i.e. products that have variations for size, color, etc.) and how you can set up inventory control to show items as “out of stock.” Enjoy… Questions or comments? Want […]

3 Tips for Writing a Blog Post

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Clients often ask me about how to get better when it comes to writing a blog post. Since I been writing, editing and publishing blog posts for clients and for my own websites since 2008 – and typically publish 300 to 400 blog posts a year –you could say I know a thing or two […]

How to Optimize YouTube Videos

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Lately I’ve received a number of questions about how to use YouTube more effectively. So in this video I’ll show you where to include keywords when uploading videos to YouTube, as well as best practices for including links to your website and other social media platforms. Enjoy… Questions or comments? Want more helpful audios or […]

Marketing vs Sales

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Why are people so uncomfortable about “selling” when it comes to running their business? In this audio I discuss the difference between marketing vs sales, and address some common root causes that make folks uncomfortable about “selling” with respect to running their business. The goal? To shift your mindset, and attitudes, about marketing so that […]

How Online Content Marketing Works

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On this audio I answer a question that a client recently asked about online content marketing, and specifically on how it could work for him. In fact, here’s his question… “Since I don’t really know what works in the content marketing game is why I am asking you what you want me to talk about […]

How to Improve Conversion Rate for Your Website

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On this audio I share tips for how to create compelling content for your website. Doing this right will do more than bring in more targeting traffic. It will also improve conversion rate, for the simple reason that there will be a direction correlation between the search term (or terms) that brought folks to your […]