The Most Valuable Real-Estate On Your Website Is… Whatever is Visible Above the FOLD! So what does “above the fold” mean? And how will knowing this term improve your website’s “bounce rate?” The term comes from direct response marketing when folks would send out sales letters. As you might imagine, the “fold” referred to that […]
Web Marketing Services
Which Site Works Best, a Blog Website or a Traditional Website?
You might think that it is easy to sell on the internet. Just build your website, add some stuff and BAM… now you’re selling stuff online, right? Wrong. And depending on how you set up your site, you are not only wrong… you are flat broke to boot. Ask anybody who has sold online and […]
Blog Marketing: The Perfect Post Problem
In working with clients over the past two years helping them with setting up blogs and helping them use their blogs effectively to market their business, one issue comes up more than any other. A LOT more. The issue? Paralysis. In this case, it’s not a question of paralysis by analysis. 99 times out of […]
Your Web Marketing Minute: Understanding SEO
Have you recently received any phone calls or found some dubious emails promising to get your website to the first page of Google and/or Yahoo? Just the other day someone called my office and told me that they “worked with Google and Yahoo” and was I interested in learning more? “Google AND Yahoo” I replied. […]
The Top 7 Tips for Advertising Online… In Any Economy
The idea for this article began during the “here comes the recession” buzz in the media. Later, in response to feedback from clients and potential clients we realized the need for getting these tips completed and on the site. Finally, after reviewing a copy of the Fairfield County Business Journal it was time to move […]
Web Marketing Minute: Keyword Research
What is the KEY to your online success? Well, I’ll give you three guesses. Seriously, ALL website traffic depends on getting your keywords right. It doesn’t matter if your traffic is: free (organic) paid (pay per click) or social (tags, anyone) Just about ALL of your website traffic depends on the keywords you have CHOSEN […]