In this short audio (the first in a series of upcoming audios) I’m going to discuss the first element of “target marketing” — which is knowing your audience. When you get right down to it, not all clients are the same. So you want to focus your efforts on finding people who match your ideal […]
Website Traffic
Speaking to Your Ideal Client Profile
Is there a “secret formula” for getting more business from your website? A special template? “Magic” emails that “convert like crazy?” Let’s get real… of course not. Nothing works that way. In order to EXPERIENCE online success it comes down to… Questions or comments? Want more helpful audios or videos? If so leave a comment […]
The Truth About Branding Online vs SEO
When it comes to marketing your business online most people think of branding. But is this the right approach? Or should you rather consider the keyword phrases that real people (your potential customer or client) use when using a search engine when they are looking for a solution to their problem or answer to their […]
What Are SEO Keywords?
I get asked about how to get more traffic all the time, from new clients to potential clients. And though organic traffic (i.e. traffic generated from search results) is only ONE way to get traffic to your site, it happens to be my favorite. That’s because a handful of keywords to generate evergreen traffic to […]
Why 301 Redirects are Key When Updating Your Site
In this short video I’ll discuss why 301 Redirects are so critical for online success, especially if you’re updating your old html website to WordPress. As you’ll see not having 301 Redirects in place can seriously — and dramatically — affect the amount of traffic to your site. And this is especially true of older […]
Why Hiring the Right WordPress Designer Matters
A couple days ago I received an e-mail from someone who first reached out to me 9 or 10 months ago about updating one of her websites (she has 3 of them) to WordPress. Anyway, when she first contacted me all those months (back in October or November, if memory serves) she mentioned how she […]