When it comes to generating leads online it comes down to 3 factors that need to work together in order to get people to “raise their hand” and request more information, a policy review, or insurance quote.
Quite simply, you need to have the…
- Right traffic
- Right web design
- Right language (website copy)
…in order to experience any meaningful, predictable, results.
These three elements form what I call the “Lead Gen Triangle.”
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By understanding how these 3 factors work together, and then APPLYING these principles to your website, will become the ONE BREAKTHROUGH that will transform your website from static “brochure” to a lead generation SYSTEM that works like clockwork for you, day in and day out, 365 days a year.
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