When it comes to online marketing keyword research is probably the most overlooked topic.
Yep, you guessed it… keyword research.
What’s more, it also happens to be the one topic that becomes a “hot button issue” with a LOT of clients who INSIST that they’ve done this already or hired someone to do this for them.
Yet, time and again my analysis nearly always uncovers glaringly obvious mistakes, errors or omissions when it comes to PROPER keyword selection and implementation.
Almost every single time.
That’s because adding keywords to your site involves MUCH MORE than simply stuffing some “tags” in there and call it a day. Because keyword research REALLY IS market research, learning the phrases your ideal customers or clients ACTUALLY USE when looking for you online.
What can keyword research do for you?
The simple fact of the matter is that most websites fail to generate a decent amount of leads or sales because they fail to get…
- enough traffic
- the right traffic (i.e. targeted traffic)
- found for local searches
And in 99% of the cases I have been called in to fix, correct, or optimize — even after other so-called “experts” have spent your hard-earned money — there were serious keyword TARGETING issues that needed correction.
Many times the sites I’ve fixed had:
- no unique keywords on each page
- too few keywords
- wrong keywords
That said, keyword targeting is about finding the right “fit” or “match” between:
- the products you sell
- the services you provide
- and what people are actively looking for online
That’s the subtle (and important) difference between “research” and TARGETING.
Schedule your free website analysis today
Since early 2008 I have worked with dozens of clients and helped them get more than they thought possible from their websites. And I know I can do the same for you…
There are three ways to schedule your FREE website audit:
- call 888-542-2936 and leave a voice message, including your name and URL, or…
- fill out the webform below, or…
- send an email to: firstname.lastname@example.org.
In working with clients I have been able to diagnose problems, road-blocks, issues and oversights that have prevented business owners like you from achieving their goals. To discover how I can improve your current web-marketing efforts to generate MEASURABLE results for you let me review your website, and then we can set up a time to discuss my analysis by phone.
Online success starts by taking the first step…