The Most Valuable Real-Estate On Your Website Is… Whatever is Visible Above the FOLD! So what does “above the fold” mean? And how will knowing this term improve your website’s “bounce rate?” The term comes from direct response marketing when folks would send out sales letters. As you might imagine, the “fold” referred to that […]
bounce rate
Your Business is like a box of Chocolates…
Ever get one of those box of chocolates with the different flavored “goop” inside? You try to choose the “right” one to pick, but you have no way of knowing what’s REALLY inside? When it’s your box it’s ok to take a bite… and either put it back (my son’s strategy) or throw it out […]