This post is “inspired” by two separate (but related) factors. The first involves an email from a prospective client who had a few questions about our services. The second involves a comment by Dan Kennedy in one of his books (repeated at the seminar I attended in New York a month ago). First, the email […]
Can Offline Marketing Increase Website Traffic for Free?
At first glance, this article seems fairly basic. The answer that should come as no surprise to anyone is “Yes.” But before we just forget about this and move on to the “next” (an all too common approach in marketing) let’s unwind this a bit to see if there’s something deeper here that we can […]