Newsletters (or ezines) are certainly not new. Yet, from time to time we’ve noticed some serious problems in how business owners implement this strategy. So here’s a quick list of the three most common (and biggest) errors to avoid: 1. Use of Double-Opt In This is the age of permission-based marketing. You must get this […]
Email Marketing
What’s In a (Web) Name? Avoid These Critical Mistakes
I have to tell you right up front, that I’m a little ticked off. No, it’s not that a bunch of folks didn’t register IN ADVANCE for the live seminar. That was partly my fault. I failed to mention that there was no registration at the door. As my buddy Mark likes to say, there’s […]