This post is “inspired” by two separate (but related) factors. The first involves an email from a prospective client who had a few questions about our services. The second involves a comment by Dan Kennedy in one of his books (repeated at the seminar I attended in New York a month ago). First, the email […]
Image vs. Content… What Really Matters?
A picture may be worth a thousand words, but… But here’s something for you to think about. When someone sees an image (your web images), WHOSE words will come to mind? Meaning, WHAT meaning (i.e. words) come into your customer’s mind when they look at your website images. And if you don’t have any idea […]