Or, 3 Lessons on How Your Language Matters Okay, so maybe that headline was a bit over the top. Not to mention a bit tongue in cheek. But behind a statement we can all recognize (and probably more than once heard while growing up) is a powerful business idea lurking just beneath the all too […]
Is Your Marketing Message Relying on the Kindness of Strangers?
Sometimes a theme just sort of presents itself over and over again. And this week’s article is no exception. There are really two issues here that we can cover. The first involves lead generation for your business. The second is broader in scope, and covers the message you “send out” to the marketplace. For this […]
What You Need to Succeed… Online
It’s certainly not news to say that times are tough right now for a lot of folks. And businesses. As Dan Kennedy would point out, for too long too many businesses got by with no, or sloppy, marketing. In my other business, for example, some of my credit card clients have watched as their monthly […]