The Most Valuable Real-Estate On Your Website Is… Whatever is Visible Above the FOLD! So what does “above the fold” mean? And how will knowing this term improve your website’s “bounce rate?” The term comes from direct response marketing when folks would send out sales letters. As you might imagine, the “fold” referred to that […]
online lead generation
Watch Your Mouth!
Or, 3 Lessons on How Your Language Matters Okay, so maybe that headline was a bit over the top. Not to mention a bit tongue in cheek. But behind a statement we can all recognize (and probably more than once heard while growing up) is a powerful business idea lurking just beneath the all too […]