For content marketing to work for you it needs to be read, viewed or listened to… i.e. ENGAGED. And that starts with writing good headlines. In place of the word “headline” you could use blog post title, page title or YouTube video title. It doesn’t matter which word or phrase you use, as long as […]
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How Web Content Marketing Works
Why update your site with new content? And on regular basis as part of your normal business routine? Because web content marketing is the BEST way to get more traffic to your site. And it allows you to share your core marketing message with people who are actively looking for what you do online. In […]
Key Elements of Good Web Design
What is the essence of good web design? They might not be what you think. In fact, when it comes to designing “websites that work” two (2) of the main elements that help you get found, and then keep folks on your site long enough to call you (or complete your web form) have nothing […]
How Targeted Online Marketing Works
In this audio I talk about the TWO sides of targeted online marketing, and how identifying your audience FIRST helps you get more traffic to your website, and better conversions once the right people begin finding you. Enjoy… Questions or comments? Want more helpful audios or videos? If so leave a comment (or question) below. […]
How to Get New Clients
In this short audio (the first in a series of upcoming audios) I’m going to discuss the first element of “target marketing” — which is knowing your audience. When you get right down to it, not all clients are the same. So you want to focus your efforts on finding people who match your ideal […]