It’s certainly not news to say that times are tough right now for a lot of folks. And businesses. As Dan Kennedy would point out, for too long too many businesses got by with no, or sloppy, marketing. In my other business, for example, some of my credit card clients have watched as their monthly […]
Can Offline Marketing Increase Website Traffic for Free?
At first glance, this article seems fairly basic. The answer that should come as no surprise to anyone is “Yes.” But before we just forget about this and move on to the “next” (an all too common approach in marketing) let’s unwind this a bit to see if there’s something deeper here that we can […]
Why You Need to Test and Measure When it Comes to Marketing
You’ve no doubt heard the expression “test and measure.” And if you’re like most of our clients, you’re probably sick of hearing it! Well, I wanted to share with you some proof (and the power) that this truthful expression can have on your business. I’m going to provide you with a little “behind the scenes” […]
Is YOUR Website Costing YOU More Than Money?
A Case Study Let me share a brief story with you to get to the point of this post. One of our newest clients recently shared with us that her current site had an opt-in box to capture leads. Sounds simple enough, right? Well, there was only one problem. Her web-design and hosting company never […]